Once more into the breech with our ongoing dissection of the “ICM Story Department — Coverage Packet.” Today’s scintillating subject: “Appendix A: Summary Outline: How to Write Coverage.” Ooh. Doesn’t that title just send a tingle up your spine?
Actually I think you will find this pretty fascinating, offering another window into the soul of a script reader — and yes, they do have souls, at least for the first 1,000 bad scripts they read. After that… who knows?
Okay. Yes. I will grant that the whole outline approach, plus, the business at the end about keeping subject, verb, and object close to each other and the rest is very much like forcing you to relive that 5th grade class with your cross-eyed shrew of a teacher Ms. Hauck. But if you can get beyond those horrible memories of your childhood, it’s possible to zero in some key insights into how a script reader thinks… and even more importantly, how an lit agent thinks.
* “The art of reading”: Nothing in “Look for” we haven’t covered already, but check out the next two items: As far as the agency is concerned, they are granting script readers an imprimatur to Ignore and Skim some script material. From a script reader’s perspective, they are going to have to do that in order to plow through all the projects they have to cover; but as far as the agency is concerned, that’s okay!
* So what is okay to Ignore? “The little things: typos, grammatical errors, tense changes, and the like” to which I say bull-shit! Yes, there may lenient script readers. Nice script readers. Even ignorant script readers who don’t know the difference between “they’re,” “their,” and “there.” But most script readers — myself included — despise stupid “little things” like that. The way I look at it, if a writer doesn’t care enough to spellcheck their script or handle grammar properly, then they probably don’t care enough about their plot, their characters, their dialogue, or anything else. So Insider Secret: When you’re done with final final final draft, get someone to proofread your damn script!
* Okay, now let’s look at what’s okay to Skim: “Fight scenes, Chase scenes, Love scenes, Bloodbaths.” Uh-huh. What do all those scenes have in common? They are heavy with scene description. And that means another Insider Secret: Script readers don’t like to read scene description. Dialogue margins are narrow, in fact narrow enough that a trained reader doesn’t even have to move their eyes from left-to-right. Scene description, on the other hand, does require the reader to shift their eyes. Plus, all those paragraphs! And here you have the agency agreeing that they can “skim” SD.
* Well, screw dat! Consider this a gauntlet thrown down at your cyber-feet! It’s up to you — yes, you, Hollywood Pre-Pro Screenwriter — to write such great scene description, the reader can’t look away, won’t skim your gripping words.
* How to do that? Start by keeping your paragraphs no longer than 2-3 lines.
* Embrace the fact that you don’t need to write in complete sentences (this is especially true for action, thriller, horror movies).
* And approach SD more as poetry than prose — go here for some thoughts on that subject.
* This is interesting: When writing the synopsis, they encourage the script reader to “Write as much as you can from memory.” Big tip there for writers: Create memorable moments in your script.
* Another interesting point under synopsis: “Capture some of the mood or tone of the work.” This goes back to Narrative Voice, the invisible character in your script. If you don’t have a handle on your Narrative Voice, then you can’t very well expect a script reader to capture the “mood or tone” of your script.
* The whole section on “Character Breakdown” has this big fat subtext infused in each word: Talent. Readers are supposed to set up the coverage so the agents can start “mind-casting” the movie (see previous posts on packaging). Pay special attention to the last note: “Follow closely the writer’s description of the character.” Which underscores how important it is when you introduce your character. Provide 2-3 lines that convey something about that character’s core essence, some key aspect of who they are.
* The next section — “Address comments to” — provides a bunch of tips for writers. For instance, what tops the list? Concept. This goes back to previous posts about how incredibly important it is to have a great story concept.
* Re Plot: I zero in on “Obstacles, complications, reversals, twists.” It’s ironic that by the end of Act One, the reader should know where you’re story is heading, but they should not know how you’re going to get there. How can you do that? Obstacles, complications, reversals, and twists. For more go here and here.
* Interesting to see Structure located after Dialogue. In my experience, script readers put a lot of focus on the plot structure. And while sparkling, great dialogue can certainly make a script a better read, I don’t know any screenwrier who would claim that it’s more important than the story’s structure.
* A final thought re Pace: “Fast, slow, or varied” and “Appropriate for the tone and theme of the piece.” Honest, now. Do you think about pace when you write your scripts? How the pace should reflect the genre of the piece? I think readers are heavily attuned to this because they typically read a script in one sitting. Therefore, they can feel — in a compressed fashion (like a movie) — the ebb and flow of a script.
So are you getting sick of this series of posts yet? There’s still more to be mined. Any takers or do you cry uncle?
UPDATE: Let me underscore something I touched on previously. I’m only going through this doc in order to give you a sense of what type of things can be going through a script reader’s mind as they read your script. This is not meant to freak you out, leave you flailing, and/or gnashing your teeth. Rather if you take some of the key points here, you can, I think, use them to your advantage as a storyteller, plus make your script more attractive to a script reader.


I continue to find this interesting, but I don't buy that the readers come anywhere close to following all the guidance here. You would end up with an 8-page coverage document!
Crikey but this is fascinating stuff, Scott, really … especially the skim section … one thing I noted what when it asked, "was there anything unique about this" which I think is a very important note … there needs to be at least one unique thing.
More please!
"I continue to find this interesting, but I don't buy that the readers come anywhere close to following all the guidance here. You would end up with an 8-page coverage document!"
They are usually 2 – 5 pages. 1-2 for synopsis. 1+ for comments. 1 for character breakdowns.
As I read more and more of these and the comments I am wondering why it seems like writers like to "fight" this. It is to your benefit to not only know this, but to write to this.
1) Typos are no big deal. This is a good thing. Stop having a panic attack every time you send in a script with a few grammatical errors. It really doesn't matter.
2) Writing the synopsis from memory — this is a good thing for 2 reasons… 1) You get to know which moments stand out in a readers head. What are your stronger and weaker moments. 2) There are a ton of different people in this world with their own opinions — sometime certain scenes hold more weight for some readers than others. This is nice to know. It helps YOU evaluate how you feel about your script. Helps YOU determine the strengths and weakness.
Remember coverage isn't the end all be all. It's just 1 person's opinion. Take it with a grain of salt and try and learn something from it. If it holds no value then don't. Real simple.
A thousand pardons Scott. Sometime Googling the incorrect answer only proves that many others like me have also made the same mistake. My face is ashen.
Great points, especially about the "minor" things like typos and grammatical mistakes. As I've said before, if you can't spell you won't sell. When I mean is that consistent spelling errors reveal a larger problem: caring more about "being a writer" than actually writing well — part of which involves caring enough about the English language to use it correctly and with style.
Regarding pace, YES. It's a big concern of mine given that I write 100-page sequenced drafts. It's a bit like the Golden Mean — I just really respond to the mathematics inherent in drafts of that length. As a result, I am constantly aware of pace while writing, and it's high on the list of things to focus on in rewrites (and as all good writers know, rewriting is where good scripts go to become great ones).