In this installment of the Twitterization of contemporary culture:

Remember Bruno? I’ve seen it, but I wish I had read the thousands of 140 character Twitter reviews that buried it, and convinced many moviegoers to skip it. The movie made 30 million dollars on the opening night, but the viewers failed to show the day after.

The opposite seems to be happening to District 9, a Peter Jackson produced sci-fi movie whose title has been a steady member of Twitter trends for the last two days. The buzz is mostly positive, and it seems to be reflected everywhere. The movie’s IMDB rating is an incredible 8.8/10, and the box office numbers for the relatively cheap hit (the estimated budget is 30 million dollars) are great.

Bruno is the first known example of a movie being “Twitter bombed.”

Per District 9, what should we call the opposite of that phenomenon?

BTW, District 9 is now up to $50M at the box office. If it has a big 2nd weekend — which seems likely — it should walk to $100M.

UPDATE: From Cynopsis:

Like it or not, Twitter has become a factor in the weekly movie box office derby that determines the ultimate success of a big-budget picture. The microblogging service was widely blamed earlier this summer when the Sacha Baron Cohen’s comedy Bruno raked in $14 million at the US & Canadian box office during its first day then dropped by 39% during its second day as Twitter users complained about some of its raunchier scenes. What’s more disturbing for marketers is how instantaneous the platform is; many moviegoers will tweet the moment they exit the theater, potentially affecting later showings the same day. Of course the platform can also be a positive. An aggressive Twitter campaign for Sony Pictures release District 9 helped generate interest in the film and post-viewing tweets have been mostly positive. (It finished the weekend with $37 million.) To get a feel for which way the wind is blowing, Google District 9 Twitter then click on “show more results from twitter.com” to see a ranked selection of tweets. Horror master Wes Craven, whose Tweet comes up first, saw it Wednesday night and says “it rocks.” British Open winner Stewart Cink’s review was more mixed: “slow start, good plot story, not too far out on sci fi front, so so ending.” What ever that means.

Do any of you Twitter immediate reactions to movies you’ve just seen?